Executive television producer, Kelly Sallaway's show, Riding Phat, won an Emmy Award from the Academy of Television Arts and Sciences Rocky Mountain region in the category of Long Form Branded Content, Short Form Branded Content and Technology.
The 6-episode reality show based in Phoenix, Arizona follows the day-to-day challenges of the Phat Scooters® team as they revolutionize personal travel with customized builds and unique designs. The entrepreneurial challenges of long hours, cash crunches, and Phat's insistence on quality and creative innovation are interwoven with high-profile events and interactions with celebrity clients and collaborations including appearances by Tedy Bruschi, three-time Super Bowl Champion and ESPN analyst, NBA Legend Dominique Wilkins, NASCAR Analyst and two-time winner of the Daytona 500 Michael Waltrip and artist J. Pierce as well as other professional athletes and actors. 

“I am honored and grateful to win an Emmy in this unique category,” said Sallaway. “Now brands can interact and support each other in creative ways through content creation and that content is being recognized by the National Academy of Television Arts and Science.”

Riding Phat is executive produced and produced by Kelly Sallaway. Sallaway’s current project will be airing on Discovery+ this fall and her next project ‘There’s No Place Like Om’, in development at Pronoia Productions, explores the intersection of the spiritual world in science and business. ​

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Television executive producer, Kelly Sallaway, along with veteran industry colleague and public relations consultant, Jeanna Valenti, have formed a television production company, Pronoia Productions LLC.
The new production firm aims to serve existing and expanding clients in the lifestyle and entertainment industries, according to a press release.
Pronoia Productions specializes in content for those using personal growth and transformational techniques like yoga, mindfulness, and meditation. The company’s first unscripted documentary film is called There’s No Place Like OM and is currently in development.
Pronoia Productions is producing much-needed content that inspires people to discover lifestyle changes for better health and wellbeing. Pronoia Productions offers TV, film and digital content that includes transformational tools and techniques to help people transform who they are and how they live.
Pronoia Production’s mantra is “changing for good.”

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Posted on June 9, 2022

VALLEY ENTREPRENEURS START NEW TELEVISION PRODUCTION COMPANY: Pronoia Productions Launch
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PHOENIX, Ariz.—June 7, 2022—Television executive producer, Kelly Sallaway, along with veteran industry colleague and public relations consultant, Jeanna Valenti, have formed a television production company Pronoia Productions LLC to serve existing and expanding clients in the lifestyle and entertainment industries.
Pronoia Productions specializes in content for those using personal growth and transformational techniques like yoga, mindfulness, and meditation. The company’s first
unscripted documentary film is called There’s No Place Like OM and is currently in development.
Pronoia Productions is producing much-needed content that inspires people to discover lifestyle changes for better health and wellbeing.  Pronoia Productions offers TV, film and digital content that includes transformational tools and techniques to help people transform who they are and how they live. Pronoia Production’s mantra is “changing for good.”
“In a time of turbulence including the pandemic, war, and climate change, we strive to be a force for good,” says Sallaway. “Jeanna and I produced the TEDx Scottsdale Women event in the middle of the pandemic in 2020. We knew this was a perfect time to further our collaboration and partnership taking our message of inspiration, reinvention and transformation to a much larger market and audience.”
The word “pronoia” means the opposite of the word “paranoia.” Pronoia is the belief that the entire universe is conspiring in one’s favor.
About Pronoia Productions
Founded in 2021 by Kelly Sallaway and Jeanna Valenti, Pronoia Productions is a television production company that specializes in content for women and those interested in lifestyle transformational tools including meditation, mindfulness, yoga, and other healing modalities. For more information, visit pronoia.tv.

After first collaborating in 2020 to produce “TedxScottsdaleWomen,” the only Ted Talk in the nation during that time, Jeanna Valenti and Kelly Sallaway had forged a bond that went beyond the stage and screen. 
Though the Scottsdale duo was busy with other projects like authoring a book and working on a documentary, the two bonded over a mutual interest in creating content curated for women who were interested in lifestyle transformational tools like meditation, mindfulness, yoga and other healing modalities.  READ MORE: In Scottsdale Progress